Boyner New Season 2016: The New Brands of Spring/Summer

    Boyner yeni sezon 2016 İlkbahar/Yaz koleksiyonundan renkli kadın kombinleri

    🇹🇷 Bu haberi Türkçe oku

    In its new-season selection, Boyner has brought together international brands and colourful collections for Spring/Summer 2016. Some of these brands are being sold in Turkey for the first time, at Boyner.

    Boyner presents the latest trends and innovations with exciting surprises. And for the Spring/Summer 2016 season, it looks set to delight fashion lovers with exclusive brands. Having prepared dynamic, colourful surprises in keeping with the spirit of the spring and summer months, Boyner will once again bring world fashion to our doorstep, with international brands suited to different styles. Those who follow fashion closely will be able to find brands available in Turkey for the first time and only at Boyner. What’s more, they will now be able to easily access many world-famous brands.
    Dune, for example, is a footwear brand famous for its modern classic style and comfortable, chic designer shoes. Lipsy is the brand for women who love life and love dressing up, interpreting London’s colourful style with timeless designs. Rubyrocks stands out with designs that adapt vintage and traditional pieces to modern culture. Liquorish, meanwhile, is the British brand whose on-trend collections are positively addictive. These are just a few of the brands adding new flavours to Boyner’s world.
    Boyner is collaborating with Elçin Sangu as the face of the new season. At the same time, with its new brands from Turkey and around the world, it is ready to open the door to a whole new world for fashion lovers.

    Boyner new season — The exterior of the Boyner store in Eskişehir

    Image: The exterior of the Boyner store in Eskişehir (representative image) — Dosseman, Wikimedia Commons, CC BY-SA 4.0

    A closer look at Boyner’s new-season brands

    The season’s standout names appeal to different styles. Dune offers a modern classic line with comfortable, chic shoes, while Lipsy interprets London’s colourful style with timeless designs. Rubyrocks adapts vintage and traditional pieces to today’s culture. British brand Liquorish stands out with its trend-led collections. Working with Elçin Sangu as the campaign’s new-season face, Boyner brings these brands together under one roof, aiming to offer fashion lovers a wide choice.

    Quick notes for new-season shopping

    • First, review the basics in your wardrobe; let new purchases complement them.
    • Opt for lightweight fabrics and vibrant colours for spring and summer.
    • Make shoes the starting point of your outfit; a comfortable pair saves the whole day.
    • Finally, when trying a new brand, start with a single piece; widen your choices as you get to know the fit and fabric.

    Bringing these brands together appeals to different styles. In other words, those who love a classic line and those looking for vintage or trend-led pieces alike can find something to suit them in the same store.

    You can follow Boyner’s new-season products and current collections on the brand’s official website. And for those curious about the colour trends of the same period, our article on summer 2016 colours also captures the mood of the season.