Serra Kefeli: The Mirror Stage Collection
Designer Serra Kefeli has explained the spirit behind her colourful collection.

Serra Kefeli describes her Mirror Stage Collection thus: “I redefined the formation of a being and the process of personal growth through the separation I have lived and experienced myself.”

“These are now the designs of my process, as a designer, of understanding and separating out my own being. The floral prints touch my inner self, my childhood, my youth and my present life.”

“And the reflection of these prints in the mirror defines the collection,” she sums up.

In fact, the collection presents four different colour groups. First, there are warm colours that evoke a feeling of happiness. Then there are black and grey tones, rich in vintage cuts. There are also floral prints, a symbol of inner growth, in which blue and orange come together in harmony. Finally, the collection also features pieces dominated by red, yellow, green and black.

Now you can scroll through the photos to see the colourful designs from this collection.
The Mirror Stage collection and the mirror metaphor
The phrase “mirror stage” (ayna evresi in Turkish) evokes a concept attributed to the psychoanalyst Jacques Lacan: the self-awareness associated with infants beginning to recognise their reflection in the mirror. For more on the concept, you can see the mirror stage entry on Wikipedia. Serra Kefeli likewise defines her collection through the formation of a being and the process of personal growth. She also says that the reflection of the floral prints in the mirror describes the collection.
The designer built the Mirror Stage collection around four colour groups. These are warm colours that evoke a feeling of happiness, and black and grey tones in which vintage cuts are concentrated. One of the other two is floral prints where blue meets orange; the other is pieces dominated by red, yellow, green and black. This structure gives anyone following the collection from start to finish a sense of the stages of an inner journey.
Fashion design is a way of pouring a feeling or an idea into fabric. Colour and print choices therefore become a narrative tool. That is why the Mirror Stage collection deserves to be read not piece by piece, but as a whole. And if you would like to hear about the designer’s journey in her own words, take a look at our interview with Serra Kefeli.
Another striking aspect of the collection is the way vintage cuts are combined with contemporary colours and prints. Silhouettes from the past, for example, meet vivid floral prints, creating a look that feels both familiar and new. This suggests that the collection builds a bridge between personal memory and today’s fashion language. At the same time, each of the colourful pieces carries a strong statement on its own. And when you see the pieces together, the story the designer is telling comes together as a whole.


