Polish fashion label Reserved launched The Icon by Dawid Woliński x Reserved, a limited capsule collection created with one of the country’s best-known designers, Dawid Woliński, on 5 November 2026. The new collection from the brand, part of the Gdańsk-based LPP group, is on sale across Europe in selected Reserved stores and through the label’s online store. Spanning womenswear, menswear and accessories, the collection is presented as a co-creation that brings the designer’s signature together with the mass-market production power of a fashion chain.
The nineties, black and fuchsia
This time, Woliński has drawn his inspiration from the understated yet assertive elegance of the 1990s. The collection’s colour palette is built almost entirely on black, a sober base broken up by an intense fuchsia pink. As FashionUnited reports, the two colours are never combined in the same outfit, meaning each look is built either entirely in dark tones or around a single vivid accent.
From Reserved: launch frames of The Icon collection
On the fabric side, wool, cashmere and corduroy take centre stage, with heavier textures favoured for the coats. The line-up of pieces is broad: dresses, trousers, knitwear, tops, underwear, outerwear and accessories. In womenswear, body-hugging cuts alternate with strong-shouldered, elongated jackets, wide-leg trousers and softly shaped coats. Several pieces adapted from menswear have also been reworked for women.
From Reserved: pieces from the collection
One wardrobe for everyone
The central idea of the collection is a capsule wardrobe made up of a small number of pieces that pair easily with one another. The pieces are designed to be worn regardless of gender. Woliński sums up the approach in one short sentence:
“Fewer pieces, more possibilities.”
In other words: fewer pieces, more possibilities. The designer also says that, paradoxical as it may seem, it is the proportions of menswear that bring out femininity the most. Fashion Biznes, Poland’s fashion business publication, points out that the collection is the work in which Woliński has presented the most male silhouettes to date.
Who is Dawid Woliński?
Dawid Woliński is regarded as one of the most established names in Polish fashion. Over a career spanning more than a quarter of a century, he has developed an instantly recognisable style that combines minimalism, sharp tailoring and a sensual vision of femininity. Bold, feminine cuts are the constant signature of his collections. The Icon means that this signature can now reach a wide audience beyond Poland, thanks to Reserved’s store network.
From Reserved: behind the scenes of The Icon shoot
Where is it sold?
The collection is not available in every Reserved store, only in selected locations. Both sources single out the Corso Vittorio Emanuele II store in Milan among the key addresses. According to the list shared by Fashion Biznes, in addition to the large stores in Warsaw, Kraków and Gdańsk, the collection has also been sent to selected Reserved stores on Oxford Street in London, Kaufingerstraße in Munich, and in Zagreb and Tel Aviv. Pricing was not disclosed in the sources.
Fashion Biznes also notes that designer collaborations are nothing new for Reserved: the brand has previously created collections with Polish designers Gosia Baczyńska and Paprocki & Brzozowski.
About Reserved and LPP
Reserved was founded in Gdańsk in 1999 and opened its first stores that same year. Its owner, LPP, is one of Poland’s apparel groups growing on an international scale; alongside Reserved, its portfolio includes the brands Cropp, House, Mohito and Sinsay. As the group’s most visible brand, Reserved has in recent years also opened stores on major Western European shopping streets in cities such as London and Milan. Designer collaborations are seen as part of the brand’s effort to present itself in these markets with a fashion identity that goes beyond price.
The view from Turkey
Reserved is not a very familiar name to Turkish readers: the brand’s store network stretches mainly across Poland and Central and Eastern Europe, as well as some Western European countries and the Gulf region; Turkey does not appear on publicly available store lists. For now, then, it is not possible to see the collection in a store in Turkey.
Still, the news raises a familiar question for Turkey’s fashion industry: partnerships between local designers and large retail chains carry the designer’s name to a mass audience while giving the brand a creative identity. Reserved working with one of its own country’s best-known designers can be read as a way of bringing a national fashion identity to an international showcase. Compared with the capsule projects Turkish ready-to-wear brands have created with local designers, the Polish example shows how this model can be run on a European scale.
Sources
- FashionUnited: Reserved and Dawid Woliński capsule collection announcement
- Fashion Biznes: The Icon collection and points of sale (in Polish)
- Wikipedia: Reserved’s store network
Image: Shop window of a Reserved store in Warsaw (representative image) — Lighthouse Polska, Wikimedia Commons, CC BY-SA 4.0
