Ferrari presented its Spring/Summer 2027 collection on Thursday, 12 November 2026, in New York, at Jack Shainman Gallery in TriBeCa. According to Pambianco News, this was the brand’s first fashion show outside Italy and the eleventh collection creative director Rocco Iannone has designed for Ferrari. This season Iannone skipped Milan Fashion Week and took the collection straight to New York. Titled “Crafting Identities”, the collection coincided with the week Ferrari Style opened its first New York store in SoHo.
According to WWD, there were 35 looks on the runway, and the front row included names such as Swizz Beatz, Diane von Furstenberg, Lux Pascal and Natalia Dyer. On the gallery walls, Ferrari magazine covers spanning the 1930s to the 1990s were displayed as large silk tapestries produced by Italian textile house Rubelli.
See Ferrari Style's runway post on Instagram
1980s New York: Mapplethorpe and Basquiat
The collection reads 1980s New York and the city’s cultural mix through the idea of identity. All sources highlight two inspirations: the formal compositions of photographer Robert Mapplethorpe and the expressive visual language of Jean-Michel Basquiat. Designscene wrote that the animal prints grew out of the idea of New York’s “concrete jungle”.
The pieces are built on familiar archetypes: bomber jackets, tailored suits, tracksuits, figure-hugging dresses and baseball caps. According to WWD, the collection’s standout techniques include glossy burgundy leather with hand-painted details, pony leather laser-cut with a leopard motif, perforated leather decorated with knotted rope, white-on-white jacquard tailoring and poppy embroideries worked in six different yarns. Alongside Ferrari red, the palette features sunny yellow, browns and black. Among the accessories, the Daytona-shaped “Maranello” clutch salutes the American flag with red, white and blue stones.
Iannone told WWD, “Ferrari is not a minimalist brand.” He added that every material in the collection is very rich in terms of craftsmanship.
See Ferrari Style's Spring/Summer 2027 collection post on Instagram
Adriana Lima returns to the runway
One of the show’s most talked-about moments was Brazilian supermodel Adriana Lima stepping onto the runway. According to WWD, Lima walked in a leopard-motif pony leather look, finished with a slicked-back braid, dark smoky-eye makeup and a red lip.
See Ferrari Style's collection details post on Instagram
A new store and atelier in SoHo
Ferrari Style’s first New York store has opened in SoHo, on the corner of Prince Street and Mercer Street. According to Pambianco News, the building was not a conversion of an existing structure but was newly designed to fit the fabric of the neighbourhood; Gonzalez Haase AAS and Formafantasma worked on the project with Iannone. As in the London store, there is a dedicated atelier for made-to-order pieces. An exclusive capsule collection created with Swizz Beatz for the store is also going on sale only in New York.
See Ferrari Style's show guests post on Instagram
Why it matters
Ferrari’s fashion arm is moving from a licensing business to a fashion house with its own runway. According to figures reported by Pambianco News, around 80 per cent of the brand’s fashion customers are new to Ferrari, while women make up more than 35 per cent of customers. Ferrari has roughly halved its licensing agreements compared with 2019 and climbed three places to 51st in Interbrand’s 2026 Best Global Brands ranking.
Seen from Türkiye, the picture shows that car and luxury brands now treat clothing not as a side product but as a space for their own identity. For young models closely following the runway world, our guide to what it takes to become a model may also be helpful.
Sources
- Pambianco News — Ferrari flies to New York
- WWD — Ferrari Spring 2027 runway review
- WWD — Adriana Lima at the Ferrari show
- The Impression — Ferrari Spring 2027
- Designscene — Ferrari Spring Summer 2027
- Ferrari Style — official Instagram posts
Image: Cast-iron facades on Prince Street, SoHo, New York (representative image) — Beyond My Ken, Wikimedia Commons, CC BY-SA 4.0
The Instagram posts in this article are official posts by the respective accounts, published using Instagram’s embed tool; image rights belong to their owners.