Armani/Privé, Giorgio Armani’s top-tier fragrance line, has expanded its series dedicated to leather scents with two new perfumes. Named Cuir Doré and Cuir Rubis, the fragrances join last year’s Cuir Nu, and together the three form the house’s “Cuir” family. The fragrance publication Now Smell This announced the new scents on 29 September 2026, while Marie Claire Türkiye introduced the line to Turkish readers on 2 November 2026. Both sources state that the fragrances come in Eau de Parfum Intense concentration and name the same perfumers behind them.
Three perfumers, three interpretations of leather
Behind Cuir Doré is Dominique Ropion, one of the industry’s most celebrated perfumers. According to the sources, the scent opens with black pepper and saffron, with leather and labdanum at its heart and amber and Bourbon vanilla from Madagascar at its base. In its English-language launch material, the brand describes the fragrance as “A powerful leather softened by irresistible vanilla” — that is, a strong leather tempered by an irresistible vanilla.
Cuir Rubis, meanwhile, bears the signature of perfumer Violaine Collas. This time, red plum takes centre stage. Liquorice root, two different vanillas, and leather and suede notes build out the rest of the composition. The brand’s short description reads “A dark leather enriched with luscious notes of red plum”: a dark leather enriched with lush red plum notes.
The first chapter of the line, Cuir Nu, was launched in summer 2025, created by Delphine Lebeau. Built on leather, rose and coffee, the fragrance serves as something of a guide for the two new perfumes. All three come in Armani/Privé’s familiar black, matte bottles and are available in 50 and 100 millilitre sizes.
A long leather tradition
Leather is not a new theme for Armani/Privé fragrances. As Now Smell This points out, the new scents join the house’s collection called La Collection des Mille et une Nuits. This collection has previously featured leather-led fragrances such as Cuir Noir, Cuir Majesté and Cuir Zerzura. The new duo pulls this line in a sweeter, warmer and fruitier direction. The prominence of vanilla in both scents can be read as Armani’s answer to the gourmand trend that has grown stronger in the luxury fragrance market in recent years.
The Armani/Privé name shares its umbrella with the haute couture collections the house presents in Paris. The fragrance line is likewise positioned as that identity translated into a bottle: high-concentration formulas and a choice of materials told in the language of tailoring.
From Giorgio Armani: Armani/Privé at the Academy Museum Gala, Kate Hudson
The house in the post-Giorgio Armani era
The new leather scents coincide with the Armani house’s first year without its founder. According to an AP report, Giorgio Armani died on 4 September 2025 at the age of 91. The designer’s creative legacy was taken over by his niece Silvana Armani and his long-time collaborator Leo Dell’Orco. The pair presented a joint Emporio Armani collection on 26 February, and on 1 March Silvana Armani presented her first signed show with the Giorgio Armani Fall/Winter 2026 womenswear collection, which closed Milan Fashion Week. Softly structured jackets, fluid trousers and shades of burgundy and midnight blue stood out in the show.
Having emphasised continuity on the fashion side, the house is following a similar path in beauty. Cuir Nu was a fragrance developed while Giorgio Armani was still alive; Cuir Doré and Cuir Rubis are the first chapters of the same line to come after him. The line thus offers a small but concrete example of how a range bearing the designer’s signature can be carried forward in a new era.
Why it matters
At major fashion houses, the first year after the founder is the period that tests whether the brand can preserve its identity. If the runway shows are the visible face of that test, fragrances are the channel that reaches the widest audience in terms of revenue and recognition. Armani entrusting new products in its most exclusive fragrance line to renowned perfumers, and expanding an existing series, shows that the house has chosen to deepen its established codes rather than change them. In Turkey, too, the line’s introduction through Marie Claire Türkiye points to the luxury fragrance segment still attracting strong interest in the local market.
Those who want to follow the major show calendar in Milan and Paris can take a look at our fashion week calendar guide.
Sources
- Marie Claire Türkiye — Armani/Privé introduces its Cuir collection
- Now Smell This — Armani Privé Cuir Doré and Cuir Rubis
- Now Smell This — Armani Privé Cuir Nu
- The Star (AP) — Armani fashion without Giorgio Armani
Image: Evening view of the Giorgio Armani store on Kohlmarkt in Vienna (representative image) — Jonakstudio, Wikimedia Commons, CC BY-SA 4.0
