adidas Originals and Rick Owens announced the sales calendar for their joint collection from their official accounts on 9 November 2026. According to adidas’s post, exclusive sign-up opens on the CONFIRMED app on 11 November; from 17 November the collection will be sold worldwide through CONFIRMED, adidas.com, select retailers and rickowens.eu. The last collection the two names produced together came out in 2017.
The designer’s own account makes the same announcement under the label “FW26”. Vogue also published its interview with Owens about the reunion on the same day.
Watch the adidas Originals announcement on Instagram
What the announcement film shows
In the short film shared by adidas, the model appears in a black high-collared jacket, short shorts with open sides and thick three-stripe shoes with slouched uppers. The film on Owens’s account shows the same black three-stripe shorts and shoes on a bare-chested model. However, the official announcements contain no product list or pricing. For that reason, we do not yet consider it settled exactly which pieces will go on sale.
Watch the Rick Owens announcement on Instagram
A return that began in Paris in June
The return of the partnership was first seen on 25 June 2026. While presenting his Spring/Summer 2027 menswear collection, “Stone”, on a concrete runway at the Palais de Tokyo during Paris Fashion Week, Owens also brought the adidas three stripes on stage. According to Dazed, this was the designer’s first joint work with the brand since 2017.
The most talked-about pieces on the runway were inflatable jackets developed with adidas’s Climacool technology. As reported by Highsnobiety, Owens described these jackets, which turn into sculptural balloons with the fans inside them, as a “personal air conditioning system”. The press note summarised the purpose as cooling the runner’s torso as much as possible before a race. The same show also featured puffed shorts with fans, the new ice vest developed for footballers at the 2026 World Cup, floor-length coats and air-filled tracksuits.
The rest of the collection continued Owens’s familiar language. According to Dazed, the palette was kept to black and neutral tones; boxy jackets with curled collars, leather and cropped knit vests, wide leather boots and large crossbody bags came down the runway. In make-up, kaleidoscopic lashes and darkened pupils stood out, and in hair, the messy, gradient-coloured wigs the designer has often turned to in recent seasons. According to Highsnobiety, Owens had, in his own words, “fetishized” the classic three-stripe style in the sportswear pieces.
On the more wearable side were black technical running shoes, long ruched track pants and lightweight tracksuits. Highsnobiety wrote at the time that the collection would be released next year. Read together with Owens’s “FW26” label, the 17 November date now leaves open the question of whether all the inflatable pieces from the runway are included in this release. The official texts give no detail on this.
A new page in an old partnership
Owens and adidas first crossed paths in the 2010s. After the partnership ended in 2017, the designer went on to work with other manufacturers on footwear. adidas, meanwhile, has stepped up collaborations with designers such as Simone Rocha and Willy Chavarria in recent seasons, so this return is also part of the importance the brand places on designer partnerships.
Why it matters
In our view, the value of this collaboration lies less in nostalgia than in its view of sportswear. Owens does not use the three stripes just as a logo; he pulls them into his own dark, body-focused aesthetic. It is unknown how far ambitious ideas like a cooling system will resonate on the street, but such experiments show where performance wear can go in fashion.
From Türkiye’s point of view, there is a practical question: the announcement does not specify a sales channel for Türkiye. Buyers will need to check in the app how access via adidas.com and CONFIRMED will work by country. It is also common for collections to sell out quickly in this kind of sign-up sale, so 11 November is an important date for those interested.
Sources
- Dazed: Rick Owens SS27 and the adidas collaboration
- Highsnobiety: Rick Owens Reunited With adidas
- Vogue: Rick Owens on Reuniting With Adidas
- adidas Originals: official announcement
- Rick Owens: official announcement
Image: Interior of the Palais de Tokyo in Paris (representative image, not from the show) — Guilhem Vellut, Wikimedia Commons, CC BY 2.0
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The Instagram posts in this article are official posts by the respective accounts and are published using Instagram’s embed tool; the rights to the images belong to their owners.