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Ye, the artist formerly known as Kanye West, presented Yeezy Season 01 in Los Angeles on the evening of Wednesday, 4 November 2026. The show was scheduled for 8 p.m. local time at Yeezy Flagship Droam 1, the brand’s first physical store, at 4317 Beverly Boulevard. It is Ye’s first major runway show since Season 9 in Paris in October 2022. Staged off the calendar, the show became a talking point in fashion both for its collection and for the designer’s past.
Noting that Yeezy showed its first collection in 2015, nss magazine also finds the “01” in the new season’s name striking: the old numbering has been dropped and the counter reset. The seasonal rhythm of the major fashion weeks can be found in our calendar guide; Season 01 took place outside that calendar, at the brand’s own store.
See the Season 01 looks on Complex Style's Instagram
What was on the runway?
According to Highsnobiety, the show had a street-level, unannounced feel. The backbone of the collection was jumpsuits of different lengths in earth tones. Mock-neck jackets, faded jeans, cargo trousers and a few underwear pieces also featured. On the footwear side, tall matte heels appeared alongside shorter, military-looking boots.
Vanity Fair describes the collection as a militaristic line; Highsnobiety also writes that this influence reads most clearly in the boots and cargo trousers. The same outlet sees less a fresh start than a rearranged version of the Yeezy language Ye has been building since 2015. In other words, the silhouettes carry the brand’s familiar vocabulary into 2026 rather than opening a new direction.
Vanity Fair also reports that many celebrities were in the room. Before the event, the brand had not disclosed the number of looks, the models or the creative direction.
A controversial return
The clothes are not the only reason the show drew so much attention. The “White Lives Matter” T-shirts worn by models at Season 9 and the antisemitic remarks Ye made in the same period prompted a major backlash. adidas ended the partnership in 2022; Gap and Balenciaga also parted ways with Ye.
According to Style Rave, Ye said in an open letter published in The Wall Street Journal in January 2026 that he disavowed antisemitism and apologised to the Black and Jewish communities. In the meantime, the brand made a quiet restart through its online store. According to nss magazine, JD Sports also began selling leftover shoes from the adidas partnership in August under a distribution deal. In its piece, Vanity Fair openly questions how far it is still possible to separate the art from the artist at this point.
Why it matters
Season 01 puts two different questions on the table at once. The first is commercial: can Yeezy survive on its own store and online sales, without the distribution power of a giant partner such as adidas? The Los Angeles store is the first concrete test of that question. The second concerns the industry: how much room will fashion make again for a name that has drawn such a strong backlash? The fact that the press read the show through both the collection and the past shows this question is not yet closed.
The view from Türkiye
In our view, the lesson here is that the strength and the fragility of a personal brand sit in the same place. Fashion labels tied to a single name gain visibility quickly, but in a crisis they can lose all their business partnerships just as fast. For young Turkish labels growing with their own following, this is an example that reputation management, and not only design, is part of the job.
Sources
- nss magazine: After four years, Ye returns to the runway with Yeezy Season 01
- Highsnobiety: Yeezy Season 01
- Style Rave: Yeezy Announces First Runway Show in Four Years
- Vanity Fair: Inside Ye’s Yeezy Runway Show in Los Angeles
Image: Beverly Boulevard, Los Angeles (representative image, not from the show) — TonyTheTiger, Wikimedia Commons, CC BY-SA 4.0
The Instagram posts in this article are official posts by the respective accounts, published using Instagram’s embed tool; image rights belong to their owners.